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The asthma & allergy friendly™ mark is only displayed on products that have been subjected to rigorous independent testing to confirm their suitability for use in Asthma and Allergies sufferers. The asthma & allergy friendly™ certification programme was created in 2006 to help consumers make informed decisions when choosing suitable asthma and allergy products.

The Science Bit

The soft toys in our range have been subjected to rigorous physical and chemical testing which includes surface and material stuffing analysis to ensure they don’t contain any products likely to irritate asthma or allergy symptoms in susceptible people, allergen loading and demonstration of successful eradication and multiple machine wash testing (get rid of those pesky dust mites).  They must also meet stringent quality and safety standards. No toys were hurt during this testing process!

Cuddle with confidence

If your child has asthma or allergies such as dust mite allergy you may be worried about having soft toys in the cot or bed? Well worry no more, choose from Allergy Lifestyle range of allergy and asthma friendly soft toys and you can be confident you are purchasing a quality toy that won’t irritate their symptoms. Kids love our friendly, soft, huggable characters and when they get attached you needn’t worry, our toys are designed to withstand multiple machine washes.

All toys are suitable from birth.